One of our clients, a leading French dermo-cosmetic company, wanted to learn how digital technologies were transforming the innovative field of oral health by creating new models and how this would impact medical practices in the near future.
Our team carried out an in-depth panorama of key technologies in late development and on the market via different sources, including specialized oral health journals, scientific databases, patents, press releases from selected innovative players and more. We coupled this information with targeted market expert interviews. We explored the market landscape, its medical applications and usages, mapped out which digital technologies and smart solutions were in late development or already commercialised in the oral care market and benchmarked innovative medical companies that were developing key digital solutions in Europe, North America and Japan. Finally, we assessed how digital health technologies were impacting the patient and consumer experience and how this would lead to the creation of new usages and changing medical practices on the value chain.